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Insights, updates and stories from our team
Articles2026/06/25
AEO vs SEO - What's Different and Why It Matters for AI Search Visibility
Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) optimize for different discovery surfaces. Understanding the difference helps you structure content for both search results and AI answers.
Guides2026/06/25
AI Crawlers Are Scanning Your Site Right Now - How to Check and Control Access
A practical guide to AI crawler identification, robots.txt configuration, and search readiness auditing. Which crawlers to allow, which to block, and why.
Guides2026/06/25
AI Overviews Optimization Guide - What Actually Works in 2026
A practical guide to optimizing for Google AI Overviews, ChatGPT, and other AI answer engines. What public documentation supports, what is observable, and what should be treated as readiness guidance.
Articles2026/06/25
AI Search and SEO Are Not the Same Thing — Here's the Difference That Actually Matters
SEO is about ranking pages. AI search is about being the source. These are fundamentally different games, and the optimization strategies don't overlap as much as people think.
Guides2026/06/25
How to Get Cited by ChatGPT, Perplexity, and AI Search Engines in 2026
A practical guide to getting your content cited by ChatGPT, Perplexity, Google AI Overviews, and other AI search engines. Technical signals, content structure, and off-site presence that actually matter.
Guides2026/06/25
LLMs.txt Guide — What It Is, Why It Matters, and How to Make One That Actually Works
A practical guide to LLMs.txt files from someone who has checked hundreds of them. Real examples, common mistakes, and a template you can copy.